the video conferencing experts

A Eastern promise of domination

The Asia-Pacific videoconferencing infrastructure systems market is expected to grow from $56 million in 2004 to $490 million in 2011, according to analysts. We have decided to explore this market further and analyse the whys and what fors.

In fact this growth is likely to increase exponentially when the Video conferencing systems vendors understand that the availability of a myriad of conferencing tools creates ambiguity for the end user. There is simply too much choice. This in turn leads to longer sales cycles and slower adoption rates. The vendors must emphasize promoting clear product awareness to address this. A lack of interoperability and compatibility between discrete product platforms and vendor solutions has curtailed the integration process, however, the latest product developments are offering comprehensive end-to-end solutions that are likely to offset this problem to a large extent.

The ongoing transition from ISDN to IP platform has benefited the Asian Pacific videoconferencing market no end. Moreover, the recent shift in end-user perception of videoconferencing as an effective communication tool augurs well for the market. Capitalizing on this favourable customer discernment, service providers in Asia Pacific are focusing on network and infrastructure development, in anticipation of encouraging future In fact the deployment of DSL in the Asia Pacific basin is outstripping the rest of the world two fold. This has been an important factor in the increased use of video conferencing.

The market is experiencing a greater demand from the government sector in China, India, Indonesia, Malaysia, Singapore and Taiwan. E-government initiatives have necessitated a wider use of video conferencing tools to facilitate faster decision-making, better communications and higher productivity in government agencies. In addition, small and medium-size enterprises in the Asia-Pacific region are showing keen interest in desktop systems, a factor that could stimulate the video conferencing infrastructure systems market in the long term.

It is no real surprise that the global market share of Asian manufacturers is on the increase. The figures from our newsletter last month clearly show the growing status of “Team China” The electronic expertise of the Far East, coupled with low overheads, and a determined work ethic provide a cocktail for success. Given time they will be an undoubted threat to the market share. Don’t be surprise if one of the big boys, decide to protect their market share by absorbing this growing resource.

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